Search results for "meaning of tech"

Technology in culture : a theoretical discourse on convergence in human-technology interaction

2014

Technology touches so many facets of contemporary life that one is not necessarily conscious any more of how and why it affects daily experience. Awareness of technology’s role often surfaces only when something goes wrong with a product. At that moment, people become aware of a misalignment between their ways of thinking, feeling and behaving, and the form/function of a product, presumably designed to make life easier. Equally ubiquitous and beyond daily awareness are cognitive, affective, and behavioural processes patterned by culture. It has been noted that cultural factors influence the perception and usage of technology. Understanding these processes is important to researchers, design…